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The co-founders of the well-known ice cream brand Ben and Jerry's has claimed how corporate owner the multinational conglomerate blocked the launch of a new Palestine-themed ice cream flavor.

Ben Cohen, who established the business alongside Jerry Greenfield, disclosed that he will personally create the controversial flavor within an individual collection highlighting causes Ben & Jerry's was barred from addressing publicly.

Ongoing Conflict Involving Founders and Parent Company

The recent announcement escalates the continuing tension between the world-famous ice cream maker and Unilever, the British consumer goods giant that has owned the ice cream brand since 2000.

The co-founders have claimed how Unilever along with their ice cream division the Magnum brand unlawfully blocked Ben & Jerry's from "maintaining its activist principles".

The Fruit Sorbet becoming a Symbol for Support

Mr. Cohen announced via social media how he's developing a new watermelon-flavored sorbet, requesting consumer ideas for naming options and additional components.

“I'm accomplishing what they were prevented from doing,” Mr. Cohen stated in a cooking set. “I'm making a watermelon-based frozen dessert that advocates for lasting ceasefire for Palestinians and calls for addressing the harm that was done there.”

This particular fruit has become a symbol for support for the Palestinian people because of its coloration, that mirror those of the Palestinian flag – red, green, black and white.

Historical Social Engagement plus Recent Developments

Several years ago, Ben & Jerry's refused to sell their merchandise in territories under Israeli control, resulting in Unilever transferring their Israel business to a local licensee, thereby permitting ongoing distribution in disputed territories.

The new dessert series will be developed under Mr. Cohen's personal brand, the socially conscious ice cream brand which originally created in 2016 to support former US presidential candidate Senator Sanders via the flavor "Bernie's Return".

Management Changes and Future Intentions

Mr. Cohen revealed how he plans to create additional frozen dessert varieties focusing on issues which the company was prevented from addressing publicly due to corporate restrictions.

This development follows co-founder Mr. Greenfield resigned his position at the company in September, following many years with the organization, mentioning concerns regarding how its independence had been compromised after corporate moves to curb its social activism.

Previously, Mr. Cohen stated that “My partner has a really big heart and the ongoing dispute with Unilever was breaking it."

“My conscience compels me to continue to work within the organization to fight for its independence ensuring that it can achieve its ethical purpose, the values which established its foundation and has maintained for decades," he explained to media outlets.

• Corporate owner restrictions regarding political advocacy
• Personal product development by original creators
• The fruit-based product serving as political symbol
• Continuing tensions among corporate ownership versus ethical values